Step into the ‘Boss’s Chair’ with Ryan Pop, Affiliate Manager, for an exclusive peek. Don’t miss out! 

Ryan, you’ve joined Boss Partners recently. What do you think are the key elements that make an iGaming campaign truly memorable for players and affiliates alike?

I think it’s about offering top-notch services that players can’t resist. Exciting offers, like giving away a Porsche or an iPhone, definitely keep everyone engaged and loyal. The
thrill of potentially winning something big keeps players coming back, and affiliates love promoting campaigns that generate buzz and excitement. In the end, it’s all about creating a fun and rewarding experience that sticks in people’s minds.

Let’s talk about the Porsche 911 campaign. What was the inspiration behind offering such a high-stakes prize, and how do you think it impacts player engagement and affiliate excitement?

The inspiration behind offering a high-stakes prize like the Porsche 911 was to create a campaign that truly stands out and generates excitement. We strive to provide the most spectacular and thrilling campaigns, and the Porsche 911 is the perfect example of that.

This kind of prize elevates the experience for our players, giving them something extraordinary to aim for. It not only captures the players’ interest but also creates a buzz among affiliates, making them eager to promote the campaign. Ultimately, it’s about enhancing excitement and engagement to a whole new level.

In your opinion, how important is player feedback in shaping the campaigns you develop? Can you provide an example where feedback significantly influenced a campaign?

Player feedback is crucial in shaping the campaigns. Our players and partners are the voices we need to listen to, and their input is invaluable. For instance, the team noticed from feedback that players were looking for more smaller, but frequent rewards. 

This is why we developed both the Porsche 911 campaign and the daily iPhone giveaway. The Porsche campaign offers a high-stakes, exciting prize, while the daily iPhone giveaway keeps the excitement and engagement consistent, catering to both types of player preferences.

Keeping the excitement and buzz alive for a daily iPhone giveaway is all about making sure the players are thrilled and engaged. The team focuses on creating an enjoyable and seamless experience, making each day feel special. The goal is to keep our players excited and satisfied because their happiness fuels our success.

When they’re happy, we’re happy, and that positive vibe keeps the energy going strong.

Ryan, with so many campaigns running simultaneously, how do you ensure each one gets the attention it deserves?

Ensuring each campaign gets the attention it deserves is a balancing act, but it’s one we handle with care. Player feedback plays a crucial role in guiding the selection and fine-tuning of promotions, keeping everyone motivated and excited.

Boss prioritizes clear communication and dedicates resources to ensure every campaign shines. Plus, the team is always looking ahead, preparing for even more exciting campaigns in the near future. Trust me, the upcoming promotions are going to be epic!

For a bit of fun, if you could collaborate with any celebrity or influencer on a campaign, who would it be and what kind of campaign would you want to create together?

Haha, I’d have to go with Lewis Hamilton! Imagine a campaign where he brings his racing spirit to our promotions, testing out the latest and greatest with his signature style. It would be an electrifying blend of gaming and racing excitement! 😄