The Great Boss Egg Hunt – An Absurdly Serious Search for Brands Worth Cracking Open

Every spring, the Boss Partners Easter campaign brings a hunt unlike any other, where high-conversion brands are hidden in strange, shimmering eggs. But not the normal kind. Instead, these are Boss Eggs: rare, high-conversion capsules containing the essence of seven distinct brands, each with its own flavor, flair, and revenue potential. Your mission? Simple. Find […]
“No One Needs Another Empty Promise.” A Boss Q&A with Razvan S.

In this affiliate manager interview, we talk to Razvan S. about what separates real partnerships from the fluff, and why authenticity wins. Razvan knows a thing or two about building connections. With a background in sports promotions and marketing, he’s spent years working in environments where strategy and good instincts make all the difference. This […]
5 SEO Tactics to Make Your Affiliate Earnings Love You Back

In affiliate marketing, especially within iGaming SEO for affiliates, finding the right strategy is a lot like finding the right partner: it takes effort, understanding, and a little bit of magic. (Because nothing says ‘perfect match’ like a well-optimized affiliate strategy.) So, whether you’re optimizing for high-value traffic, player retention, or maximizing RevShare earnings, these […]