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The Human Algorithm: What iGaming Gets Wrong About Affiliate Management
In an industry obsessed with automation, the quietest advantage in affiliate management in iGaming is still human. Affiliate marketing, especially
Boss Partners Sets Its Sights on iGB L!VE 2025
Boss Partners returns to iGB L!VE 2025 with what it’s best known for: consistency, performance, and a team that knows
Boss Looks Different: High Conversion Just Got a Dress Code
The Boss Partners rebrand wasn’t built for nostalgia. There was a time when affiliate marketing was ruled by flash. Promos
The Great Boss Egg Hunt – An Absurdly Serious Search for Brands Worth Cracking Open
Every spring, the Boss Partners Easter campaign brings a hunt unlike any other, where high-conversion brands are hidden in strange,
What Data Knows About Players (That They Don’t Even Know About Themselves)
Everyone lies. Data doesn’t. In the world of player behavior in iGaming, what users say rarely matches what they do.
“No One Needs Another Empty Promise.” A Boss Q&A with Razvan S.
In this affiliate manager interview, we talk to Razvan S. about what separates real partnerships from the fluff, and why