Boss Partners at iGB L!VE 2025 was all about conversations, reconnections, and enough follow-ups to keep the calendar full through the summer. 

Some booths at iGB L!VE were built to be noticed. Boss Partners built theirs to be remembered. 

The kinds of discussions that stuck? Offers that are converting in tight markets. New CRM flows. Regional promo performance. The usual gold rush questions, minus the pitch decks. 

“At one point, I think I had three conversations at once, one in English, one in Duolingo-practiced Spanish, and one just through eye contact and a raised brow,” said Roxanne C., Affiliate Manager at Boss. “That’s iGB L!VE. You prep a pitch, and end up in a debate about CRM logic while someone hands you a sticker and a lukewarm espresso. I enjoyed every second of it.” 

Roxanne C. – Boss Partners Affiliate Manager at iGB L!VE London 2025 

This year’s crowd seemed more focused than ever. People came with targets, not small talk. And Boss came with answers. 

And for those wondering what’s next: Boss heads into Q3 with upcoming brand updates, as well as a high-value promo campaign underway, with preparations already underway for SBC Summit in Lisbon. 

iGB L!VE didn’t need more noise. It needed follow-through. 
Boss Partners came prepared.