The Boss Side of iGB L!VE 2025
Boss Partners at iGB L!VE 2025 was all about conversations, reconnections, and enough follow-ups to keep the calendar full through the summer. Some booths at iGB L!VE were built to be noticed. Boss Partners built theirs to be remembered. The kinds of discussions that stuck? Offers that are converting in tight markets. New CRM flows. […]
The Human Algorithm: What iGaming Gets Wrong About Affiliate Management
In an industry obsessed with automation, the quietest advantage in affiliate management in iGaming is still human. Affiliate marketing, especially in iGaming, talks a lot about systems. Trackers, dashboards, real-time reporting. Entire networks are built on the promise that better tools equal better performance. But talk to affiliates who’ve been around for more than a […]
Boss Partners Sets Its Sights on iGB L!VE 2025
Boss Partners returns to iGB L!VE 2025 with what it’s best known for: consistency, performance, and a team that knows exactly why it’s here. Seven brands make up the Boss portfolio, each one distinct, all built for traffic. It starts with the sleek glamour of Goldspin and the untamed charisma of Cashwin, then shifts to […]
Boss Looks Different: High Conversion Just Got a Dress Code
The Boss Partners rebrand wasn’t built for nostalgia. There was a time when affiliate marketing was ruled by flash. Promos screamed. Creatives cluttered. Everyone promised “exciting offers,” but few stuck around long enough to pay out properly. That era built a lot of noise. At the same time, not a lot of trust. Now?The affiliates […]
The Great Boss Egg Hunt – An Absurdly Serious Search for Brands Worth Cracking Open
Every spring, the Boss Partners Easter campaign brings a hunt unlike any other, where high-conversion brands are hidden in strange, shimmering eggs. But not the normal kind. Instead, these are Boss Eggs: rare, high-conversion capsules containing the essence of seven distinct brands, each with its own flavor, flair, and revenue potential. Your mission? Simple. Find […]
What Data Knows About Players (That They Don’t Even Know About Themselves)
Everyone lies. Data doesn’t. In the world of player behavior in iGaming, what users say rarely matches what they do. Gamblers claim they bet for fun or thrill, but betting slips, deposit patterns, and session logs tell a very different story. Big Data has quietly exposed the truths behind human behavior in ways that no […]
“No One Needs Another Empty Promise.” A Boss Q&A with Razvan S.
In this affiliate manager interview, we talk to Razvan S. about what separates real partnerships from the fluff, and why authenticity wins. Razvan knows a thing or two about building connections. With a background in sports promotions and marketing, he’s spent years working in environments where strategy and good instincts make all the difference. This […]
5 SEO Tactics to Make Your Affiliate Earnings Love You Back
In affiliate marketing, especially within iGaming SEO for affiliates, finding the right strategy is a lot like finding the right partner: it takes effort, understanding, and a little bit of magic. (Because nothing says ‘perfect match’ like a well-optimized affiliate strategy.) So, whether you’re optimizing for high-value traffic, player retention, or maximizing RevShare earnings, these […]
Deal Makers, Game Changers at iGB Affiliate
Deals. Connections. Momentum. Boss Partners at iGB Affiliate Barcelona went all out, and it showed. The Boss booth had everything, from cool merch and lively chats to the kind of deals you don’t just talk about but actually close. With seven brands in the mix and a team that knows when to push and when […]
Winning Where It Counts
Affiliate marketing strategy isn’t just about scale, it’s about precision. Big numbers and bold claims dominate the conversation. But behind the noise, success is rarely about volume. In an industry where player value varies greatly, it’s the strategic moves and high-impact decisions that shape long-term success. The 80/20 of Success A small percentage of players […]